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145 Sweetwater Trace - Roswell, Georgia - 30076 - United States

o Responsible for total operations of Video Production and Online Content departments supporting national website, TV show, and print magazine
o Established video servers and online content distribution
ß Increased 2011 results: Video Views (12%), Social Media (15%), Mobile Views (20%)
o Managed producers, editors and talent to create a weekly televised topic specific show, website video content and QR code video highlighting magazine content
o Supervised staff to provide direction and feedback and ensure assigned projects and tasks are completed in an accurate and timely manner
o Developed and managed production schedules including daily and weekly content changes, travel, shoot days, editing schedules and freelance positions
o Responsible for developing and maintaining project budgets and production standards
o Developed product video initiative increasing specific product revenue 33%
o Created and maintained a fully interactive YouTube channel
ß Over 2.6 million views of branded content
ß Optimized page generation quality click through traffic, visitors averaging 5 + page views and over 4 minutes on site

ß Developed Ad Sense partnership to create revenue from video and channel views
o Developed archiving standards for video assets for quick and simple recovery
o Launched robust social media strategy, positioning video content on all social media outlets including Facebook, YouTube, ITunes
o Managed optimization for search engine recognition across video content pages
o Improved business intelligence system to collect and analyze information related to website and video interaction
o Vendor Management - Created video content for client websites and broadcast
o Created video content to support contests and partnerships
o Corporate ad campaign development for B2B and B2C (television and the web)
o Duplicated and distributed video and audio programs on tape and DVD formats to Department employees, the general public and client agencies
o Developed content trend reports using Google Analytics
o Member of management team, working cross-functionally and inter-departmentally with local and national sales, web, creative, magazine, e-commerce, client relations and admin teams
o Evaluated the work of direct reports to advise staff of the requirements and expectations of the position and provide feedback regarding performance by monitoring daily activities

ExperienceFocused on digital strategy, video content positioning and engaging consumers with video - experience developing and carrying out successful strategies to take full advantage of online video content to increase marketing and product sales opportunities via the Internet.
EducationSavannah College of Art and Design
Bachelor of Fine Arts- Film and Television Production
SpecialityVideo Production and Digital Distribution
Hardware ProficiencyHD/SD Photography, Video Encoding, Green Screen
Software ProficiencyFinal Cut Pro, Photoshop, Sorenson Squeeze, Compressor, DVD Studio Pro, Google Analytics, Microsoft Office-Word, Excel, Powerpoint

Submitted by on Dec 5, 2011
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Contact Logan Creaser
145 Sweetwater Trace - Roswell, Georgia - 30076 - United States

Production   •   Cameraman
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