Service Offered

Broadcast Design



email
phone
9965 Sherwood Farm Road - Owings Mills, Maryland - 21117 - United States


I am an award winning Art Director looking for either permanent or freelance opportunities. A seasoned creative with excellent conceptualizing skills and the ability to carry said concepts from storyboard to finished piece unaided or while leading a production team.

A Design Director, complete with a solid background in motion design and production for on-air and print, bringing 16 years of professional experience of design and brand building to most facets of media. I have a passion for creating original and memorable viewing experiences that map to network or agency objectives as well as positive business results while establishing and maintaining effective working relationships with all levels of staff and clients.

While employed at Black Entertainment Television for the last ten years, I have accrued extensive experience in broadcast design and video production and possess a hands on proficiency in a wide variety of design and production software and video production equipment. This includes writing the script, budgeting, shooting on HD cameras, editing and compositing at agency level.

As Design Director of Creative Services at BET, I was responsible for the Network Branding from conception to implementation and led the Creative Services team in promo production for both on-air and social media distribution. In addition to On-Air branding, the DC office of Creative Services was also responsible for fulfilling Ad Sales and Integrated Marketing request, this required identifying opportunities and creating sponsored commercials for clients such as Proctor & Gamble, Toyota, Macy’s and JC Penny.

ADMINISTRATIVE COMPETENCIES
As administrator of Creative Services Department at Black Entertainment Television, I was responsible for and executed successfully the following:

• Directing the Creative Services team in promo production for both on-air and social media distribution
• Instituting, maintaining and preserving network brand identity
• Management and distribution of branding elements to on-air, on-line and print departments
• Supervising design direction and production of campaigns for Ad sales and Integrated Marketing clients.
• Managing in-house and freelance design teams for multiple and concurrent projects as well as assisting in actual production workflow as needed
• Planning realistic timelines
• Working within existing budgets
• Delivering the finished product within tight deadlines.
• Interpreting the clients’ concepts and relaying them accurately to design teams to produce the desired product.

MAJOR AWARDS & HIGHLIGHTS OF MY CAREER ACHIEVEMENTS
• Emmy Nomination
ExperienceNov 09
EducationEDUCATION
Sep 89
SpecialityA seasoned, award winning creative with excellent conceptualizing skills and the ability to carry said concepts from storyboard to finished piece. A Design Director, complete with a solid background in motion design and production for on-air, bringing 16 years of professional experience of design and brand building to most facets of media. I have a passion for creating original and memorable viewing experiences that map to network objectives as well as positive business results while establishing and maintaining effective working relationships with all levels of staff and clients.
Hardware Proficiency Panasonic AG DVX100, Panasonic AG-HVX200A
Software ProficiencyAfter Effects, CS4 (Illustrator, Photoshop…), Final Cut Studio (Final Cut Pro, DVD Studio Pro…) Miranda, Chyron

View Demo Reel
View Website
Submitted by on Jan 1, 2012
COW Profile

Contact Wayne Lewis
email
phone
9965 Sherwood Farm Road - Owings Mills, Maryland - 21117 - United States


Broadcasting   •   Broadcast Design
Reply   Like  
Login to Comment